Why Vacasa?

We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we’re the largest full-service vacation rental company in the US. Today, we’re one of the fastest-growing vacation rental companies in the world—thanks to the people who give us their best every day. You’ll fit right in here if you’re curious, entrepreneurial, and thrive in a rapid-growth environment.

Why Digital at Vacasa: 
We make things happen—we learn and grow together. In our line of work, no one can know everything, but everybody knows something. Experimentation is table stakes. We fail fast, learn faster, and iterate rapidly.

What We’re Looking For: 
With our substantive growth and international expansion, we’re looking for an experienced and results-oriented Director of Email Marketing role to develop, implement and execute the email-marketing road-map. The right candidate is also extremely detail oriented and has strong project management and analytical skills.

What You’ll Do: 

  • Drive day-to-day email development and execution for all email marketing campaigns
  • Drive segmentation strategies, A/B and multivariate testing processes
  • Analyze and report on key email marketing performance metrics to ensure campaigns are meeting strategic goals
  • Develop dynamic and mobile-responsive email marketing templates
  • Provide leadership and vision to the email channel
  • Drive the email marketing strategy including contact strategy, segmentation/targeting, testing, nurture and creative optimization
  • Work across departments to implement and bring new email ideas to life
  • Create and manage a weekly email marketing calendar as part of the broader marketing calendar
  • Recommend new ideas, innovations, and new technologies to grow and improve the email channel
  • Improve the processes that underlie all ongoing email programs
  • Define, report, analyze, and communicate critical metrics that drive results
  • Identify reporting mechanisms to track and predict revenue
  • Manage email delivery provider
  • Stay current with best practices, strategies, legislation and industry standards related to email

Skills You’ll Need: 

  • 7+ years in email marketing or marketing automation, preferably in a B2C environment
  • Marketo certified
  • Experience with Hubspot
  • Ability to create and manage dynamically personalized email campaigns using enterprise-level email management systems
  • Familiarity defining data needs and working with data warehouses and technical experts to extract and analyze data
  • Analytical-minded and familiar with core e-commerce metrics
  • Great people skills for managing agency relationships as well as collaborating with colleagues across departments
  • Must be a cooperative team player with the ability to work independently
  • Excellent verbal, written, and presentation skills
  • HTML knowledge a plus
  • Adequate knowledge of Microsoft Office (specifically Excel)
  • Bachelor’s Degree with an emphasis in Marketing/Communications or other Business category
  • Experience working in a B-to-C e-commerce environment utilizing an enterprise-level email management system

What You’ll Get: 

  • Health/dental/vision insurance—100% covered
  • 401K retirement savings plan with up to a 6% company match
  • Vacation time
  • Paid sick leave and holidays
  • Career advancement opportunities
  • Employee discounts
  • All the equipment you’ll need to be successful
  • Great colleagues and culture

Tagged as: digital marketing, Email Marketing, Hospitality Industry, vacation rental industry